Tag: corporate reputation

Simple steps to avoid a car-crash interview

There have been many convoluted interviews over Brexit, but this probably takes the biscuit. The newly-appointed Labour candidate for North of Tyne mayor – basically the Newcastle and Northumberland area – was asked about his views on leaving the EU, particularly topical in the north-east after Nissan’s decision to junk plans to build its new… Read more »

When it’s better to apologise

Royal PR is usually handled pretty efficiently, so we were surprised to see the time it took for the Duke of Edinburgh to apologise to the woman whose wrist was broken, after the car crash in which they were both involved near the Sandringham estate. This led to several days of damaging front page headlines… Read more »

How NOT to respond to a Media Crisis

British politicians, bankers and company bosses often feel they get a hard time from the media, and 2019 looks set to be a bumpier year than most. However, it’s interesting to note that those on the other side of the world in Australia often appear to get much tougher treatment. In particular it seems to… Read more »

The importance of the snappy phrase

It’s not just what you say, it’s the way that you say it … we work with several clients who are worried about a potential media crisis, but many more who simply want to use the media to raise the profile of their organisation as a leader in their field – or, to employ the… Read more »