With most of the nation stuck at home, suddenly everyone is an expert in videoconferencing. The papers are full of articles about how to arrange your background to impress colleagues with your intelligence and good taste. The Evening Standard reminds us to ‘remove all signs of human weakness’ from your background – so that rules… Read more »
England Rugby coach Eddie Jones found himself in hot water the other day after making a bizarre comment at a press conference, apparently meant as a joke. He was asked by a reporter about his habit of meditation, having revealed in June last year that he engages in mindfulness as part of his early morning… Read more »
Sainsbury’s boss Mike Coupe was the subject of much derision when he was caught on camera in 2018 singing ‘We’re in the Money’ to himself while sitting in a TV studio between interviews. Even when he announced his departure from the company a few days ago, the faux-pas was mentioned in almost every newspaper report,… Read more »
Wouldn’t it be nice if everyone who ever has to give a media interview in 2020 could start the year with a resolution to refresh their vocabulary, and cleanse their speech of annoying words and phrases that no-one ever uses in the real world? The key is to ensure you (or your spokespeople) avoid those… Read more »
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
Media Training Associates is based in London but we can run courses in Britain or overseas, in small groups or one-on-one. Our clients range from leading banks and insurance companies to law firms, manufacturing businesses and charities.
Our trainers have had experience working for BBC's 'Newsnight' and 'The Money Programme', ITN, and leading national newspapers and magazines.
The M Factor: Media Confidence for Business Leaders and Managers, by course director Tom Maddocks, is recognised as the UK's leading media training handbook. Visit the official book website for further details.
"If you want to understand how to get the media on-side, in good times or bad, this book is a good place to start" ~ Sir Stuart Rose, former chairman and chief executive of Marks & Spencer plc.
