Tag: interview tips

The CEOs Making Effective Use of Video

A video posted on Instagram this month by the new Unilever CEO Hein Schumacher indicates a key shift on how CEOs are communicating with stakeholders.  He was talking directly to camera, explaining the company’s latest financial results and growth plans – not the usual Investor Relations channel, I thought, for communicating company financial updates.  But… Read more »

Transparency vs Cover-up – a Tale of Two Crises

Two major media crises have erupted over the past month, with very different approaches taken by the organisations involved.  One central theme that comes through however, is the need for transparency when things go wrong, and that means openness with the media – otherwise things get much worse in the end.   Much has been written… Read more »

Lessons from our car-crash interviews of the year

The past year has seen a variety of broadcast exchanges that have been described as ‘car crash interviews’.  Looking back at the highlights (lowlights?) of 2023, memorable moments were provided by Hugh Grant giving a monosyllabic red-carpet interview on live TV, Cliff Richard on This Morning saying he didn’t want to be photographed with Elvis… Read more »

A Tough Interview – or Just Bullying?

When does a tough interview become a bullying issue?  Many politicians certainly come away from encounters with the likes of Nick Ferrari on LBC or Piers Morgan (late of Good Morning Britain, now on TalkTV) feeling pretty bruised and battered.  It comes with the territory, and they have to get used to it.  But what… Read more »