Tag: newspapers

Eight words and phrases to avoid in an interview …

As the election campaign draws to a close, we’ve all suffered enough of the usual ‘political answers’ (or non-answers) to questions in the interviews and debates.  A recent Spectator article feels particularly relevant, highlighting words and phrases, some of them much used by business leaders as well as politicians, that usually mean the exact opposite… Read more »


Environmental hazards and outside TV interviews

Poor old Rishi Sunak didn’t have a lot of luck in making his big announcement calling a general election the other day.  He was widely mocked for ploughing through a lengthy speech outside Number 10 in the rain with no umbrella – leaving him absolutely soaked, his suit doubtless ruined, his words having to compete… Read more »


Words Matter: Choose Them Carefully

A couple of recent headlines reinforce the point that when communicating with the media, you not only need to think about what points you want to get across, but the actual words you want to use – a point we regularly make on our Media Training courses. Words matter! One who is aware of this… Read more »