Tag: PR

Trying too hard to control media coverage can backfire…

Every PR person would like to be able to control what the media says about their clients. Sometimes they manage to achieve this, but all too often there is the temptation to over-promise. Most journalists have crossed swords at one time or another with meddling PR types who think they can micro-manage the detail of… Read more »

Five ways to avoid making journalists annoyed

The PR industry is changing, along with everything else at the moment. Some communications professionals, especially in the consumer field, spend as much or more time dealing with social media ‘influencers’ as they do with reporters and editors. The risk here is that many younger PRs have little experience of the requirements of journalists writing… Read more »

Better Internal Communication via Video

One of the lessons of the current crisis is that it’s more important than ever for leadership teams to demonstrate good communications skills – for reaching both internal and external audiences. Employees are being furloughed or made redundant and are worried about their futures. Customers and clients have either disappeared for the moment and need to be wooed… Read more »