Tag: the 7 C’s of communication

Dodging the Reputational Threat from Anti-social Media

Events of the past few weeks suggest that companies and public sector organisations need to think twice, or preferably three times, before getting involved in social media debates which have become increasingly rancorous. Otherwise they increasingly risk becoming the victims of a reputation-damaging social media pile-on which can go viral. A new Cambridge University study… Read more »


Changes in post-Covid media consumption – hype or reality?

Is your organisation targeting the right messages to the right audiences, but through the wrong channels? There is a clear gap between what consumers are reading and what PR people think they are reading, according to an interesting survey from the data analytics consultancy Kantar, looking at audiences throughout western Europe. The risk here is… Read more »


Choose your interview location carefully!

A Sky News interview clip caught my eye the other day, with Trade minister Liz Truss. She was being interviewed ‘live’ in the street about serious issues of integrity within government, when suddenly a light fell over in front of her, blown by a sharp gust of wind. Fortunately she wasn’t hurt and managed to… Read more »