Tag: Twitter

Words Matter: Choose Them Carefully

A couple of recent headlines reinforce the point that when communicating with the media, you not only need to think about what points you want to get across, but the actual words you want to use – a point we regularly make on our Media Training courses. Words matter! One who is aware of this… Read more »

The CEOs Making Effective Use of Video

A video posted on Instagram this month by the new Unilever CEO Hein Schumacher indicates a key shift on how CEOs are communicating with stakeholders.  He was talking directly to camera, explaining the company’s latest financial results and growth plans – not the usual Investor Relations channel, I thought, for communicating company financial updates.  But… Read more »

Transparency vs Cover-up – a Tale of Two Crises

Two major media crises have erupted over the past month, with very different approaches taken by the organisations involved.  One central theme that comes through however, is the need for transparency when things go wrong, and that means openness with the media – otherwise things get much worse in the end.   Much has been written… Read more »