The average person relates to stories, not dry, generic points. This is why reporters always want eyewitness accounts of a disaster, as they tend to make more impact. People can see they are genuine, not official reports which have been through some sort of editorial filter. They are likely to make your point much more quotable. For example, instead of telling us that your customers like a particular product feature, tell us about someone in particular you were talking to, and how in specific terms they benefited. Try and put yourself in readers or viewers’ shoes. Stories taken from your own personal experience are more memorable, and they also boost your credibility as someone who really does know what they are talking about, as opposed to someone who just parrots the company line or waffles.
MTA Podcast Production
Tom on X
If a crisis occurs at your company, you will have to deal with tough questions from the media. Are you ready? Our tried and tested media training, carried out face to face or via Zoom wherever you are, gives you realistic interview practice: https://www.mediatrainingassociates.co.uk/ #reputation
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.