The art of the sound-bite – video

Everyone has heard of the phrase ‘a good sound-bite’, but not so many know how to come up with one. We often find in our media training courses that we have to tease out more lively, less jargon-filled language from our interview subjects. Chapter Four of my new book The M-factor looks at how to make your interview more memorable, with our unique ‘Equals’ formula for getting your message across more effectively. Few of us will be able to match the memorable phrase-making of Winston Churchill or John F Kennedy, but you can still make a difference. Warren Buffett, the legendary investor, didn’t just say financial derivatives were dangerous, he said they were ‘financial weapons of mass destruction.’ That’s memorable. So what can you do to make yourself more quotable?