People relate to stories, not dry, generic points. For example, reporters always want eyewitness accounts of a disaster, as they are much more memorable. People can see they are genuine, not second or third-hand reports which have been through some sort of editorial filter. They will make your message much more quotable. Don’t tell us that your customers like a particular product feature, tell us about someone in particular you were talking to, and how in specific terms they benefited. Try and put yourself in readers or viewers’ shoes. Rather than saying ‘the economy is developing very fast in Brazil’, a point anyone could make, perhaps you can say “The pace of change in Brazil is extraordinarily rapid at the moment – I’ve just come back from a trip to São Paulo, and there’s a massive difference compared to my last visit ten years ago, you should see …” then go on to paint a picture of what you witnessed with your own eyes. Personal stories like this are more quotable, and they also boost your credibility as someone who really does know what they are talking about, as opposed to someone who just sits behind their desk all day and pretends to know.
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
Call Us on 0208 746 1634
- My five most commented-on blog posts of the past year! https://t.co/cKDa3JML8P More at https://t.co/Q1I8JIsKGV https://t.co/4ycRxYnoLt about 16 hours ago
- Friday #mediatraining tip: If you are being interviewed on a contentious subject and the reporter gets aggressive i… https://t.co/OkcuffdLTh 08:30:00 AM January 21, 2022
- Blog revisited: Economic uncertainties have created big opportunity for business leaders to set the agenda and main… https://t.co/XFWllfpMVb 07:30:00 AM January 20, 2022