There are many things to consider when giving a media interview during a crisis – enough to take up a whole day when we run crisis training courses.One of the key themes is to be as transparent as possible, and provide updates as new information becomes available. This helps to build trust, and shows you are committed to resolving the issue. It also helps you keep con-trol of the narrative, rather than allowing awkward facts to come out from external sources which you then have to react to, making you appear defensive. Ideally if something goes wrong but you show you are taking swift action to address the issue and prevent it from happening again, you can position yourself as being part of the solution, rather than just the problem.
MTA Podcast Production
Tom on X
If a crisis occurs at your company, you will have to deal with tough questions from the media. Are you ready? Our tried and tested media training, carried out face to face or via Zoom wherever you are, gives you realistic interview practice: https://www.mediatrainingassociates.co.uk/ #reputation
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.