What’s the Takeaway?

If your audience only remembers one thing from what you say in a radio or TV interview – what do you want it to be? Think about the last broadcast interview you heard. Like most people, you probably remember very little of it after an hour or two. So you want to ensure that the main thing the audience remembers is not that your hair was sticking out or that you mispronounced a word – but the important thing you actually wanted them to remember. To this end, make sure your main message is well-rehearsed and compelling – and don’t be afraid to repeat it if you get the chance. Don’t be a bore, but find different ways of saying it, or use a link-phrase such as “but as I was saying, the really important point here is that ….”.