In a radio or television interview, try to answer the question concisely, while avoiding being terse, or just giving a simple “yes” or “no” response – this will sound defensive.Too often though, people go to the other extreme. They seem to take ages to get to the point they want to make, so the audience loses interest and may switch off. Get straight to the point if you can, so you come across as knowledgeable and decisive. It’s good to keep your answers to an average of about thirty seconds or so, otherwise you could be interrupted by the interviewer, who may never give you the chance to complete your point. The sharper and more memorable your answers, the more likely you are to make an impact on the audience, and be invited back next time!
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Friday #mediatraining tip: If you are being interviewed on a contentious subject and the reporter gets aggressive in their questioning, don’t mirror their style. Stay cool and reasonable if you can.
Blog revisited: to avoid a possible ‘car-crash’ interview on a contentious subject, you need to be aware of the interviewer’s possible agenda, as well as your own. An example from the days of the Brexit debate: https://www.mediatrainingassociates.co.uk/simple-steps-to-avoid-a-car-crash-interview/
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.