When Less is More

In a radio or television interview, try to answer the question concisely, while avoiding being terse, or just giving a simple “yes” or “no” response – this will sound defensive.Too often though, people go to the other extreme. They seem to take ages to get to the point they want to make, so the audience loses interest and may switch off. Get straight to the point if you can, so you come across as knowledgeable and decisive. It’s good to keep your answers to an average of about thirty seconds or so, otherwise you could be interrupted by the interviewer, who may never give you the chance to complete your point. The sharper and more memorable your answers, the more likely you are to make an impact on the audience, and be invited back next time!