Don’t be afraid to repeat your key points in a media interview, otherwise what you think is obviously the most important point could get lost amongst a whole lot of other information. Just try and find different ways of framing your main point each time – phrases such as “as I was saying” or “as I’ve already explained” can make this easier. If you return to these once or twice, the journalist or broadcast audience cannot fail to see that these are the issues you feel are most relevant. Running the most important point through in your mind a few times beforehand to sharpen up your language will help you focus and increase your success rate.
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If a crisis occurs at your company, you will have to deal with tough questions from the media. Are you ready? Our tried and tested media training, carried out face to face or via Zoom wherever you are, gives you realistic interview practice: https://www.mediatrainingassociates.co.uk/ #reputation
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.