Will you impress them or irritate them?

If you are being interviewed on radio, or particularly on TV, it’s important to remember that the way you present yourself is just as important as what you actually say. This includes being aware of your body language, tone of voice, and facial expressions. Practice delivering your messages in a calm, confident manner to ensure you come across as poised and professional.  Audiences won’t usually remember the detail of what you have said, but they will certainly remember if they particularly liked or strongly disliked the way you came across.  Did you sound warm, or irritable?  Focused or dithering?  In the end, you want the audience to like you rather than just being impressed that you got across your three key messages.